Rules for the publication of the bulletin

1. A few simple guidelines to avoid newsletter publishers, legal complications.Publishing an email newsletter is one of the most effective ways to your message, create relationships, and build a base of customers.

But the ease of publishing and distribution of the newsletter led a number of legal complications for publishers and marketing specialists. To avoid such complications, the newsletter publishers should follow a few simple rules and guidelines.

Privacy policy

Your online registration form or in the text of the No E-mail request subscribers should contain a clear privacy policy.

This policy potential customers should ensure that you never share information with third parties.

Honesty in advertising

Information or deliveries to include advertising in your newsletter, you can know potential customers in advance.

Advertising later could lead some potential customers but to most readers understand that you make a living and provides you with the information you want.

Double opt-in

No legal obligation, newsletter publishers must use as double opt-in is known to record information about subscribers.

Double opt - in requires subscribers to verify your subscription to your newsletter will receive. With double opt - in shows the investigators that your subscribers lawfully granted.

Subject line clarity

Make sure that all then subject e-Mail

Sending EU is associated with the content of the newsletter. With regardless of words or phrases over hyped marketing reports can a "ju"NK mail "-newsletter and to prevent that your readers."

Unsubscribe option

You need to provide your customers a way to leave clear and simple, your mailing lis

t if you wish. Each email newsletter contains a link to a form that readers can use to cancel your subscription.